VAT Rules for Printing

VAT on printed products 

VAT treatment for printed products can depend on what is printed, the format, how it is used and other HMRC conditions. This page provides general information only and is not tax advice. 

Our website prices are generally shown excluding VAT where applicable. VAT at the prevailing rate is added during checkout. If you are VAT registered, you may be able to reclaim VAT subject to your own circumstances and records. 

Our printed product range 

We produce a wide range of custom printed products, including NCR pads, books and sets, business stationery, business cards, booklets, envelopes, labels, banners, signs, posters and more. 

VAT treatment is not always determined by the product name alone. The design, content, format and intended use can all be relevant, so individual orders may need to be considered separately. 

Products that are often VAT-rated 

Many forms of commercial and promotional print are normally subject to VAT. Examples can include: 

  • Business cards, letterheads and compliment slips 
  • Envelopes, forms, invoices and order forms 
  • NCR pads, books and sets 
  • Labels, stickers, posters, banners and signs 
  • Calendars, invitations, certificates, tickets and vouchers 
  • Business stationery and promotional materials 

These are examples only, not a complete tax classification. The VAT treatment of a particular product can depend on its details and intended use. 

Printed matter that may qualify for zero rating 

Some printed books, booklets, brochures, catalogues, magazines, journals, manuals, maps, menus, leaflets and flyers may qualify for zero rating when the relevant HMRC conditions are met. 

Zero rating is not automatic. Products designed to be written on, used as vouchers or tickets, provide admission, or communicate a promotional discount may be treated differently. The exact content, format and purpose of the printed item can affect the VAT treatment. 

Need help with VAT on your order? 

If you are unsure how VAT may apply to a custom print project, tell us what you need the product for, what it will contain and how it will be produced. We can discuss the VAT treatment for the specific order and contact you if we need to clarify anything. 

For independent tax advice, please speak to your accountant or check the latest guidance from HMRC.

Request a quotation 

Request a free quotation or contact our team about your requirements.

Call us: 0191 289 4755
Email: sales@mdprintshop.co.uk