How to Choose a Fabric Pop-Up Display for Your Next Exhibition
A well-designed exhibition backdrop helps visitors recognise your business and understand what you offer. But choosing a display isn't just about finding enough room for your logo. It also needs to fit your event space, be straightforward to assemble and travel easily between venues.
Our custom printed fabric pop-up displays come in three sizes, with the frame, printed fabric graphic and padded wheeled trolley bag included in every display price. An optional printed podium gives you a matching counter for conversations with visitors.
Here's how to choose the right combination for your next event.
What is a fabric pop-up display?
A fabric pop-up display combines a lightweight aluminium scissor frame with a custom printed fabric graphic. The frame expands to create your backdrop, while the graphic attaches around its perimeter using hook-and-loop fasteners.
Our displays use single-sided 260gsm Stretch Display Fabric with dye-sublimation printing. The colour-coded frame helps make assembly straightforward, with setup taking approximately five minutes.
Once your event finishes, the frame collapses for storage and transport in the included padded wheeled bag.
Which display size should you choose?
The range includes 2x3, 3x3 and 4x3 formats. These names describe the frame configuration, not the dimensions in metres.
The supplier lists the assembled frame dimensions below in centimetres:
- 2x3 display: 225 x 153 x 29cm.
- 3x3 display: 225 x 226 x 29cm.
- 4x3 display: 225 x 301 x 29cm.
Check your allocated stand space before ordering, allowing room for furniture, people and access around the display. These are assembled frame dimensions, not artwork sizes.
2x3: for narrower spaces
The 2x3 format is a good starting point when space is limited. It can provide a branded backdrop for a compact exhibition stand, reception area or smaller promotional space.
Keep the design focused. A clear logo, a short headline and one strong image will usually communicate more effectively than trying to fit a full brochure onto the graphic.
3x3: for a broader branded backdrop
The 3x3 format gives you more width for your message while remaining narrower than the largest display.
Consider this size when you want a backdrop behind a small team or enough space to separate your main headline from supporting imagery. Plan where people will stand so important wording remains visible.
4x3: for wider exhibition spaces
The 4x3 format offers the most space in the range for a larger visual or a broader branded background.
The extra width doesn't mean you need more text. Use it to give your design breathing room and make your main message easy to understand from a distance.
What is included in the display price?
Every fabric pop-up display price includes the aluminium frame, your custom printed fabric graphic and a padded wheeled trolley bag.
You also receive a free digital proof by email for approval before printing, plus free UK mainland delivery.
The podium is an additional purchase. It isn't included in the display price.
Should you add a matching podium?
A podium can create a useful focal point in front of your backdrop, giving visitors somewhere to approach while you introduce your business.
Our fabric pop-up podium measures 89cm wide, 40cm deep and 110cm high. It has an aluminium frame, a beech top and an internal storage shelf.
The podium price includes its own frame and custom printed fabric graphic. You can purchase it alongside any display size or order it alone if you don't need a backdrop.
For a coordinated design, carry the same colours and branding across both pieces. Give the podium artwork its own layout rather than simply shrinking the backdrop design.
How to prepare your artwork
Large-format artwork works best when it is clear, readable and prepared to the correct specification.
Supply your artwork as a PDF or JPEG with a minimum resolution of 150 dpi. Use CMYK colour; RGB and Pantone colours will be converted during proofing.
If your design goes to the edge, add 30mm bleed. Keep text and important content within a safe zone at least 30mm from the edge.
Don't use the assembled frame measurements as your artwork dimensions. Confirm the artwork size for your chosen format before preparing the final file.
If you don't have print-ready artwork, you can choose our design service. Whichever route you take, we email a free digital proof for approval before printing.
Keep your exhibition message simple
Think about what someone walking past your stand needs to understand first: who you are, what you offer and why they should stop.
Make your main headline readable at a glance. Choose imagery that supports your message, and avoid placing essential information where a table, podium or team member could obscure it.
Your backdrop should start a conversation, not try to answer every possible question. Save the finer details for your printed handouts and the conversations you have at the event.
Planning for an event deadline
Before ordering for a fixed event date, contact us to confirm the current production and delivery schedule.
Allow time to prepare your artwork, review your proof and approve any changes. Once your display arrives, practise assembling it before the event so you're familiar with the frame and graphic.
Find your fabric pop-up display
Whether you need a compact backdrop, a wider exhibition display or a printed podium on its own, choose the format that fits your space and gives your message room to stand out.