Working in the commercial print industry, it is not uncommon to hear the phrase “Print is Dead”. Print has changed over the years and is no longer the only method to getting your message across. Below we discusses the benefits print brings to the table and how it can help your business.
Print is Credible
Years after its first inception, print is still trusted, many studies suggest this is due to the fact it is real and tangible. The realness shows an investment both in time and in cost, this breeds trust. It naturally goes without saying that trust is incredibly important in a brand identity and trust generates sales.
Print is Direct
From 'point of sale' to through your letterbox, there is no denying that customised print is where it needs to be. It can access the exact market target without need for complex audience building that you would experience with digital marketing. When used, print is always in the right place at the right time.
Print is Tangible
Whilst at the moment we are being told not to touch anything with our hands, there is a reason that people engage with more luxurious print finishes, and a reason why people select soft-touch lamination on their bespoke Business Cards. It is because of the tactility of the product. The tangibility of the product stimulates more of the senses and this in turn is what people enjoy, the feel of the paper and the smell of ink is something you cannot get from the digital form (at least not at the moment).
Print is Memorable
Typically, people spend much longer looking at a custom printed product than a digital version. This engagement rate hugely supports the recognition of the brand whether it is linked to seeing emblems, patterns, logos or brand colours. It actually goes a further than that, this engagement and recognition actually results in a faster and more confident recall of what has been seen.
Print is Essential
Now with reference to COVID-19, during this pandemic, we have seen our orders change quite dramatically. People are adapting to the changing world and the marketplace that is in front of them. We have seen a much larger uptake in takeaway menus, roller banners, floor stickers - all with the latest coronavirus information. We have also been receiving lots of orders for letterheads from businesses deeming it essential to contact their customers at this time. We have expanded our services due to the high number of requests from our customer base. Print is not just a marketing tool, but in times of crisis, in particular, it is for essential communication.
Print already offers a vast array of uses, because it is credible, direct and memorable. People say that 'print is dead' but it is a far cry from that, print has adapted and changed to the nature of the world we live in, and it is now just as important as it has ever been. We are proud to offer a bespoke print and graphic design service tailored to each of our customers needs.
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- Tags: Bespoke Print, Business Print, Commercial Print, Custom Print, Digital Printing, Graphic Design, Lithographic Printing, Online Ordering, Print Service, Wide Format Printing